Unitam Key Features

Provides channel identification on any platform, in live and time shifted modes, in digital and analogue platforms, without any broadcaster collaboration... More»

Its peoplemeters are extremely easy to install which dramatically reduces field costs and requirements… More»

Its advanced “Remote Maintenance & Setup” technology allows online supervising of installations by skilled “controllers” from base, making it possible to outsource the setup force... More»

Its future-proof content recognition technology protects the panel investment while providing a wide range of new TAM services... More»

UNITAM is the most advanced audience measurement system, developed and produced by Media Instruments. a subsidiary of AGB Nielsen Media Research. It is based on the company’s proven CTS technology and comprises an integrated TAM panel system, including peoplemeters, a full featured polling system and multi-purpose centralized processing software.

UNITAM departs significantly from all previous TAM technologies in many ways. It has been developed as a response to the increasing operational cost and complexity of TAM panels in the digital era. Most importantly, it is a future-proof system that protects the panel investment against changes in the TAM environment and the fuzzy technology horizon that characterizes the digital revolution.